BTS’s “Love Yourself” trilogy is a winner of the Brands & Communication Design class for the 2020 Red Dot Design Award!
The packaging and designs for the “Love Yourself” collection, which consists of three albums launched from 2017 to 2018, have been acknowledged for their significant implications and natural portrayal of the tales and messages inside every album.
Red Dot Design Award is a world famend design award ceremony that started in 1955 with 2020 being the 66th 12 months internet hosting the occasion. This 12 months, firms and organizations from over 50 international locations submitted round 7,000 tasks for judging.
BTS’s “Love Yourself” package deal designs painting the narrative that runs all through the collection as a blooming flower to convey the thrill of beginning to love, the ache of dealing with pretend love, and the concept loving your self is the actual starting to real love.
“Love Yourself: Wonder” exhibits a flower bud earlier than it blooms, whereas the mini album “Love Yourself: Her” exhibits the flower in full bloom. The third album “Love Yourself: Tear” portrays a falling flower petal, and the repackaged album “Love Yourself: Answer” portrays the remaining flower petal as a coronary heart, which represents realizing oneself and gaining self-respect.
With 4 variations to every album for a complete of 12 albums, the album covers, CDs, and photograph playing cards additionally come collectively to color one massive picture when positioned side-by-side.
Previously, BTS’s “Love Yourself: Tear” obtained a 2019 Grammy Awards nomination for the Best Recording Package class.
How does this text make you’re feeling?